The luxury operator is turning its 190+ clubs into a real-world testing ground for wellness tech startups across wearables, nutrition, recovery and facility management
Life Time has mastered several categories as an upscale athletic country club operator, from being at the forefront of the pickleball and personal training booms to scaling CTR (Core. Tone. Reform.), its reformer-based Pilates class.
It now wants to become a testing ground for the next big thing in wellness technology, unveiling a program called the Life Time Innovation Hub.
Life Time made the announcement on LinkedIn, appealing to readers with a reminder that it has more than 190 clubs in its network and millions of members.
“It’s a fantastic place to test what’s next,” Life Time wrote.
The new Innovation Hub will be open this spring to select tech companies that are beyond the deck stage.
In particular, Life Time is looking for companies in wearables, human performance and recovery tech, nutrition platforms, training software, AI for facility management, energy and water efficiency and infrastructure that improves the performance of large-scale spaces.
Participants will have access to Life Time’s member base, live club environments for real-world testing and direct feedback from Life Time leadership. The right partners, Life Time added, could see a path to a potential long-term collaboration.
A Life Time Innovation Hub partner interest form can be found here. The application requests basic company information, a brief product description and details on funding stage.
The announcement comes ahead of Life Time’s first quarter 2026 earnings report on May 5.