Armra, known for its flavored and unflavored colostrum supplements, is gearing up to drop a colostrum soda, a first-of-its-kind ready-to-drink beverage. The soda infused with nutrient-dense bovine colostrum (the first milk produced by a mammal post-birth) boasts more than 400 bioactive nutrients and is formulated to support holistic body health in unique and refreshing flavors like Spicy Lime, Pomelo Basil, Huckleberry, and Pear Ginger.
The soda aisle has been totally reinvented, with healthful brands swapping empty calories for buzzy functional ingredients like protein, prebiotics, creatine, and colostrum, transforming a once-guilty pleasure into beverages packed with benefits. “Colostrum is the original source code for human biology,” said Sarah Rahal, MD, founder and chief executive officer of Armra. “With Armra colostrum soda, we are translating that into a format people already love, without diluting its purpose.”