WorldSprings Named as Official Wellness Destination for the Dallas Cowboys » Dallas Innovates

WorldSprings Named as Official Wellness Destination for the Dallas Cowboys
Inspired by spas and natural springs from around the world, WorldSprings opened in June 2024 with 46 “expertly formulated” mineral pools spread out over nearly 10 acres. Now some of those pools are soothing the bruises and muscle strains of Cowboys players and cheerleaders alike.

Dallas Cowboys Zion Childress, Justin Barron, and Marist Liufau soak up some wellness at WorldSprings at Grandscape in The Colony. [Photo: WorldSprings]

WorldSprings, an outdoor mineral hot springs and wellness attraction at Grandscape in The Colony, is less than five miles from the Dallas Cowboys’ HQ in Frisco. Traffic between the two locations is likely to go up now that WorldSprings has inked a partnership as the “official wellness destination” of the Dallas Cowboys and the Dallas Cowboys Cheerleaders.

Inspired by spas and natural springs from around the world, WorldSprings opened in June 2024 with 46 “expertly formulated” mineral pools spread out over nearly 10 acres, along with cold plunges, Finnish saunas, a “world-class” spa, and a café, all designed for relaxation and recovery.

WorldSprings noted that athletes endure rigorous physical demands and balance “a strict schedule of training, games, and recovery.” 

WorldSprings at Grandscape in The Colony. [Photo: WorldSprings]

“We’ve built WorldSprings to support consistent, high-quality recovery, and we’re proud to offer these athletes impactful resources when away from their training facility to support high performance throughout a demanding season,” WorldSprings CEO Rob Kramer said in a statement.

Cowboys players are soaking in the new partnership

Dallas Cowboys cornerback Josh Butler said the hot springs attraction will come in handy this season.

“Recovery is a key part of staying consistent throughout the season,” Butler said in a statement. “Having access to WorldSprings allows us to take care of our bodies and stay prepared for everything the schedule requires.”

WorldSprings said that other Cowboys players have experienced WorldSprings during this offseason, including Marist Liufau, Zion Childress, Justin Barron, and Sam Williams. Two Dallas Cowboys cheerleaders named Kleine and Kayla have also visited the destination.

WorldSprings said its four “globally inspired regions” vary in hot springs temperature, regional inspiration, and mineral balance to meet guests’ physical and mental health needs. Each region specializes in wellness benefits such as providing skin hydration, muscle recovery, stress relief and increased circulation, in addition to spa services such as massages, facials, and LED red light therapy.

Jacob Stone, SVP of corporate partnerships sales and marketing for the Dallas Cowboys, said that “as a first-of-its-kind outdoor wellness and recovery destination, WorldSprings aligns seamlessly with our commitment to innovation. We’re excited to partner with a brand that is redefining how recovery supports performance.” 

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