Walmart breaks its no-frills mold with in-store beauty experts and personalized advice

NEW YORK (AP) — Walmart customers may find something new the next time they’re looking for makeup and skin care products: in-store advisers offering personalized tips and recommendations.

The massive retail chain is breaking out of its no-frills service model by staffing its beauty aisles with trained specialists who can suggest foundation shades to match a shopper’s skin tone or knows about a moisturizer trending on TikTok.

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