They sit somewhere in that sweet spot between make-up and skincare. Think breathable, hydrating formulas that don’t cling to dry patches or melt off your skin by midday, but still even out tone, blur redness and give you that juicy, plumped-up skin finish. Many are infused with ingredients you’d typically find in your serum step – like hyaluronic acid for hydration, niacinamide for a strengthened skin barrier or vitamin C for added radiance – which is why they tend to leave your skin feeling more dewy and hydrated too.
Of course, not all serum foundations are created equally. Some lean more towards sheer, glowy coverage, while others build up to something a little more long-wearing. Below are three of my favourites worth having on your radar…