Time To Buy The Dip In e.l.f. Beauty Stock?

e.l.f. Beauty (ELF) stock has fallen by 13.4% in less than a month, from $69.86 on 15th Apr, 2026 to $60.49 now. Should you buy this dip?

Dip buying is a viable strategy for quality stocks that have a history of recovering from dips. As it turns out, ELF stock passes basic quality checks. But the bad news is that historically, the median return for the 12-month period following sharp dips was -21%, with median peak return of 33%. We define sharp dip as stock going down 20% or more, in less than 30 day period.

Below, we get into details of historical dips and subsequent returns.

Trefis: ELF Stock Insights

 
Historical Median Returns Post Dips
 

Period
Past Median Return

1M
0.2%

3M
3.7%

6M
1.9%

12M
-21.0%

 
Historical Dip-Wise Details
 
ELF had 13 events since 9/22/2016 where the dip threshold of -20% within 30 days was triggered

33% median peak return within 1 year of dip event
105 days is the median time to peak return after a dip event
-41% median max drawdown within 1 year of dip event

Date
ELF
SPY
1Y
Peak
Return
Max
Drop
# Days
to Peak

Median
 
 
-21%
33%
-41%
105

3302026
-27%
-7%
2%
18%
0%
16

11062025
-41%
2%
-21%
24%
-22%
110

8072025
-20%
4%
-39%
47%
-41%
42

1242025
-21%
1%
-23%
33%
-55%
237

8012024
-22%
-1%
-34%
12%
-70%
7

4122024
-22%
1%
-68%
34%
-69%
76

9222023
-21%
-3%
6%
107%
-12%
279

3122020
-24%
-24%
139%
140%
-32%
364

12202018
-36%
-10%
86%
118%
-14%
327

10162018
-21%
-3%
66%
70%
-33%
342

6292018
-24%
0%
-6%
10%
-52%
10

1182018
-22%
6%
-54%
17%
-57%
36

8222017
-24%
1%
-38%
21%
-49%
105

1Y Refers to 1 year or time since recent dip, whichever is smaller
 
e.l.f. Beauty Passes Basic Financial Quality Checks

Revenue growth, profitability, cash flow, and balance sheet strength need to be evaluated to reduce the risk of a dip being the sign of a deteriorating business situation.

Quality Metrics
Value
Quality Check

Revenue Growth (LTM)
16.7%
Pass

Revenue Growth (3-Yr Avg)
47.4%
Pass

Operating Cash Flow Margin (LTM)
16.2%
Pass

Leverage (see below)

Pass

=> Interest Coverage Ratio
5.9
 

=> Cash To Interest Expense Ratio
6.6
 

Not sure if you can take a call on ELF stock? Consider portfolio approach

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