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Some may not realize that master makeup artist Bobbi Brown is no longer affiliated with her namesake company, Bobbi Brown Cosmetics. She actually leads the clean beauty brand Jones Road Beauty.
On the website, Brown calls Jones Road “a lifetime of beauty knowledge distilled,” and with more than 30 years of experience, Brown has created clean beauty products that follow stringent guidelines (even more strict than the E.U. rules). Her formulas eliminate over 2,200 harmful ingredients that are used in cosmetics. There are no phthalates, sulfates, parabens, BPA or cyclic silicones, and she’s eliminated many others.
The products are also meant to be used by every tone and skin type, including mature skin. When I bought the Miracle Balm a few years ago, I knew she had something special. But the brand has released quite a few new products since then, including lip, eye, cheek, brow and skincare products. So I decided to put all of the Jones Road bestsellers to the test and recommend any that I feel are can’t-live-without products, especially for women over 50.
Related: How to Pick the Right Foundation Over 50, According to Bobbi Brown
How I Tested Jones Road Beauty
After gathering the brand’s 18 best-selling products, I tried the makeup and skincare for a month to give myself enough time to clearly identify the standouts. I was looking for innovative, quality products that are easy to use and that specifically address the issues common to mature skin, like dryness, fine lines and wrinkles, as well as uneven texture and tone.
I tested the following products for 30 days to see which ones were life-changing:
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My Top 6 Favorite Jones Road Products for Mature Skin1. Miracle Balm, $38
As I mentioned, I’m a fan of the Miracle Balm. You can use it as a blush, a highlighter, lip color and a bronzer. For this reason, it’s great for travel or just a long day when you don’t want to carry a big sack full of products. Just throw this in your bag and give yourself a healthy flush when you need it.
The colors are inclusive and gorgeous, and I particularly love that the balm feels nourishing—it’s got jojoba seed oil and vitamin E. It’s creamy, hydrating and doesn’t settle into fine lines and wrinkles. For me, it doesn’t last all day, so I need to reapply, but I tend to have a problem with blush disappearing after a few hours.
2. What The Foundation (WTF), $46
WTF is right. When you apply this, it feels like you are putting on a fancy night cream. It smells like high-end skincare and feels like moisturizer, so at first it’s hard to understand just how it’s a clean foundation. It offers good medium coverage that you can build up—it even concealed some broken capillaries on my cheeks and still looks very natural.
You can put it on with your fingers, a brush or a sponge—I just used my fingers and applied it more or less like moisturizer, but only where I need coverage. You could also use it all over the face and just blend well with a tool.
It’s got sodium hyaluronate, which is an intense hydrator, so it’s especially good for dry skin. It may not be a perfect choice for oily skin that requires a mattifying formula, but if you have combination skin and still want something hydrating, a light dusting of powder afterwards would do the trick.
The only thing that would make this foundation better is if it had SPF. But this product is at the top of my overall list of foundations for mature skin, and I plan to repurchase it in the future. However, they give you a generous amount of product, so that may be awhile!
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3. Rich Eye Cream, $42
I use this product along with the next two together to cover my under eye circles, and it’s the best option I’ve found yet. I have very stubborn shadows under my eyes, but this trio takes care of the darkness and helps me look less tired and more bright-eyed.
The first is this eye cream that has niacinamide and ceramides. Not only is it hydrating, it’s just the right consistency—not too heavy and not too light. It also works perfectly under the next two concealer products.
I’ve found a lot of good eye creams over the years, but not all of them perform well under makeup. That’s what I love about this option—it feels formulated specifically to go underneath concealer. But you do need to wait a few minutes for it to fully soak in before going on to the next step.
4. Neutralizer Pencil, $28
Quite a while ago, I watched a Bobbi Brown makeup video that taught me just plain concealer isn’t enough to make all skin problems disappear. Sometimes you need a neutralizing shade to cancel out your specific issue, whether darkness, redness or other concerns, before layering on a concealing product that matches your skin tone.
At the time, I purchased the Bobbi Brown neutralizing under eye product, and it worked, but this pencil is much better. It’s a lot easier to be precise with this pencil (which has a special sharpener) and the formula feels creamier and kinder to the thin, delicate under eye area.
Even after using the eye cream, the neutralizer will settle a bit into my larger wrinkles, so I let that happen and then blend again and it’s good for hours.
Related: 10 Best Under-Eye Concealers for Mature Skin, According to Skincare Experts
5. The Face Pencil, $28
You can see from the photo that this pencil is getting good use. It’s now a staple in my routine because it can cover any imperfections with a tiny dot or a decent-sized swipe. I literally draw on my face where I need coverage, and then pat it in and it melts into the skin.
It’s great for any redness around the nose, and for darkness under the eyes after you’ve used the neutralizing pencil. Cover the neutralized area with a shade that matches your skin tone, and the dark circles look lighter and brighter.
This concealer makes it very easy to just use what you need and not go overboard. I’ve used it both under and over the foundation, because the two work together seamlessly, but it doesn’t look heavy or cakey.
6. Lip Recharge Treatment Balm, $24
This is truly everything you want in a lip balm. The innovative applicator is cooling and feels therapeutic on chapped lips. The balm itself feels silky and has a nice scent. It has peptides, vitamin E and shea butter, and a very slight color that enhances the lips but doesn’t require precise application. You can put it on without looking in the mirror, but it still gives you a nice polish.
There are several peptide lip formulas available now that are similar, but this one is my favorite. Everything is just a little better—the applicator, the feel and smell of the balm and the sheen it leaves behind. It’s a little pricey for a lip balm, but it’s worth it.
Related: We Asked 4 Dermatologists the #1 Habit That Makes Skin Look Older—and They All Said the Same Thing
Jones Road Beauty Makeup and Skincare Review: My Final Thoughts
Sheila Baylis
Although these six get “can’t-live-without” status, many of the other Jones Road products are good, solid choices too.
I’d give the following honorable mentions: The Best Pencil eyeliner, Eye Shadow Stick and The Mascara. The thing is, I don’t necessarily reach for those when I have my other good eyeliners, mascaras and eye shadows around. But the products above are my first picks for a daily, natural makeup look and they work incredibly well on mature skin.
It’s clear that Bobbi Brown has taken her many years in the beauty industry and applied all of her learning, passion and care to this excellent product line.
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This story was originally published by Parade on May 3, 2026, where it first appeared in the Shopping, Deals & Freebies section. Add Parade as a Preferred Source by clicking here.