Impulse Coffees, a beverage brand known for its 100% pure Arabica coffee and no-chicory blends, founded by content creator Sarah Sarosh, announces the launch of its guilt-free, vitamin-rich iced teas and names Zee, founder of Zealocity, as the face of the range. The launch marks the brand’s continued expansion into everyday beverage formats, with a focus on creating lighter drink options.
Zee, known for his work in the fitness and nutrition space through Zealocity, has built a community around sustainable lifestyle habits. His approach to wellness, centered on balance, consistency, and simplicity, aligns with the thinking behind the product. His association with the brand brings a perspective that ties the product into a conversation around everyday choices and long-term habits.
The newly launched iced teas are available in five flavors: blueberry, strawberry, lemon, pineapple, and guava chilli. The range has been developed as an alternative formulated with Vitamins B Complex and C and free from refined sugar. The addition of Vitamin B complex helps support energy metabolism, while Vitamin C contributes to overall vitality. Designed for consumption in a sachet format, it blends into daily habits while delivering on flavor.
Sarah Sarosh, Founder, Impulse Coffees said, “With iced teas, the idea was to create something that people can reach for more often without overthinking it. We’ve kept it simple: familiar flavours, a lighter formulation, and something that fits easily into everyday routines.”
Zee, Founder, Zealocity said, “I’m proud to be associated with this range. It reflects the kind of approach I believe in; keeping things simple, practical, and easy to follow in the long run. “It fits naturally into an everyday routine.”
The launch builds on the brand’s earlier iced tea range introduced last year, which marked its first move beyond coffee. This time, the focus has been on refining the product experience by reworking the sugar composition following consumer feedback. The team treated this as constructive input and paid attention to how the drink fits into everyday consumption, from taste and texture to ease of use.
Founded as a coffee-first label, Impulse Coffees is evolving into a functional beverage brand, with an emphasis on creating products that incorporate into daily routines. Its approach to growth has remained centered on building alongside its community and shaping products that reflect changing preferences.