Carrie Underwood has launched HiNote, a wellness brand anchored by a daily nutrition drink mix and the evolution of her fit52 fitness app, now rebranded as HiNote Life — Powered by fit52.
The first product, HiNote Everyday Energy Daily Nutrition Drink Mix, is available in three flavors on HiNote.com. The app, originally launched in 2020 alongside Underwood’s New York Times bestselling book “Find Your Path,” now combines guided workouts, recipes and a food tracker.
“Health and wellness have always been such an important part of my life,” Underwood said in a release. “That’s why I created HiNote.”
The brand has partnered with Girls on the Run International, a nonprofit offering after-school programs for girls in grades three through eight. Underwood’s business portfolio also includes the CALIA fitness and lifestyle brand and an equity partnership in BODYARMOR sports drink.
Photo: Jeff Johnson.