In a beauty landscape increasingly shaped by conversations around inclusivity and self-confidence, beauty technology brand Ulike is expanding the conversation beyond skin-deep results.
On March 7, the brand hosted an intimate event in Los Angeles that brought together creators, industry insiders and advocates to explore how technology, personal care and community intersect. Held at the historic Lombardi House in West Hollywood, the gathering offered a first look at the company’s latest at‑home hair‑removal innovations while spotlighting a condition that is often misunderstood: polycystic ovary syndrome (PCOS).
The event created space for conversation about how advances in at‑home beauty devices are becoming part of evolving personal care routines, while acknowledging the experiences of people navigating hormonal conditions that can affect skin and hair growth.
Guests were introduced to several of Ulike’s latest beauty‑tech devices and product offerings, including its IPL hair removal devices and an LED skincare mask designed for at‑home treatments. Throughout the evening, discussions focused on how accessible technology is helping more people explore solutions that fit their lifestyles.
A Brand Built Around Accessible Beauty Technology
Since its founding in 2013, Ulike has grown into an international player in at‑home beauty technology. The company focuses on IPL (intense pulsed light) hair removal devices designed to deliver long-lasting results without the inconvenience or cost of repeated clinic visits.
Ulike’s latest products — IPL hair removal devices and an LED skincare mask.
Courtesy of Ulike
Over the past decade, the brand has sold millions of devices globally, building a reputation around technology-driven design and focus on user comfort. Its devices combine IPL technology with cooling features designed to minimize discomfort, offering an alternative to in-clinic hair removal treatments.
But the Los Angeles event signaled that Ulike’s ambitions go beyond technology alone.
‘Dare to Glow’: A Celebration of Confidence
The afternoon event, “Ulike Spring: Dare to Glow,” brought together creators, wellness voices and members of the beauty press for an immersive experience centered on personal confidence and modern self-care.
Guests arrived at a red carpet welcome before participating in a series of curated sessions throughout the afternoon. The program included a technology deep dive exploring the science behind modern IPL devices, a creator roundtable discussing personal journeys around beauty and self-confidence and hands-on demonstrations that allowed attendees to experience the devices directly.
The event’s theme revolved around three ideas: renewal, radiance and courage.
Spring served as a seasonal backdrop for themes of renewal and fresh beginnings, a reminder that personal care routines can evolve alongside changing lifestyles. Glow represented more than aesthetic results; it emphasized the sense of self-assurance that often accompanies feeling comfortable in one’s own skin. And “dare” encouraged women to approach beauty with boldness rather than hesitation.
Together, the themes framed the broader message behind the gathering: beauty should feel empowering, not restrictive.
Spotlighting a Frequently Overlooked Condition
Central to the event was Ulike’s newly announced partnership with the PCOS Awareness Association.
PCOS affects an estimated one in 10 women worldwide, yet many of its symptoms remain under-discussed in mainstream conversations about health and beauty. One of the most common — excessive hair growth, known medically as hirsutism — can have a profound impact on confidence and emotional well-being.
Despite its prevalence, individuals living with PCOS often face stigma or dismissal when discussing these experiences.
By partnering with the PCOS Awareness Association, Ulike aims to help amplify education around the condition while supporting the organization’s broader mission of advocacy and community support.
Representatives from the nonprofit expressed enthusiasm about the new partnership, noting their appreciation for Ulike’s recognition of both the skin and hair‑related needs of people living with PCOS and the emotional experiences that often accompany the condition.
A Medical Perspective on Modern Hair Removal
The event also featured pharmacist and skin care educator Phil Cowley (@philsmypharmacist), who shared insights from both a clinical and personal perspective on hair removal and skin health.
During the event, Phil Cowley shared insights into hair removal and skin health.
Courtesy of Ulike
Drawing on his experience working alongside dermatology professionals, Cowley spoke about the evolution of hair removal technologies and how modern solutions are increasingly designed to balance effectiveness with comfort and convenience.
He noted that many traditional hair removal methods address only the visible portion of the hair, while light-based technologies such as IPL are designed to target the pigment in the hair follicle area and may help reduce the appearance of hair growth over time.
Cowley also reflected on how advancements in at-home devices are expanding access to treatments that were once primarily available in clinical settings. “People today are looking for solutions that fit into their daily routines,” he explained, emphasizing the growing interest in technologies that combine professional-level inspiration with at-home convenience.
From Technology to Advocacy
For Ulike, the collaboration represents a broader shift in how beauty brands engage with communities.
Rather than positioning products as quick fixes, the brand is focusing on education, open dialogue and practical support. Through the partnership, Ulike plans to contribute to awareness initiatives, educational resources and community outreach efforts led by the organization.
The company is also introducing a dedicated program offering members of the PCOS community access to exclusive product discounts, intended to make long-term hair removal solutions more accessible.
The initiative underscores a growing recognition within the beauty industry: conversations around hair removal are often deeply personal. For many people, they intersect with medical conditions, identity and self-confidence.
A Changing Beauty Landscape
Creators, media editors and wellness advocates gathered at the event.
Courtesy of Ulike
Events like the Ulike Los Angeles gathering reflect a broader shift in the beauty space, where technology, wellness and advocacy increasingly overlap.
Consumers are no longer simply looking for effective products; they want brands that acknowledge the real-life experiences behind their routines.
By pairing its technology with a commitment to PCOS awareness, Ulike is positioning itself within this evolving landscape, one where innovation and empathy are increasingly being discussed side by side. The future of beauty may be less about perfection and more about confidence on one’s own terms.
Medical Disclaimer
This article is for informational purposes only and does not constitute medical advice, diagnosis or treatment. Beauty devices and technologies mentioned, including IPL and LED treatments, may not be suitable for everyone and results can vary. Individuals with medical conditions such as polycystic ovary syndrome (PCOS) should consult a qualified health care professional before starting any new treatment. Always seek professional medical guidance for concerns related to your health.