Available on the iHeartMedia app, Body By Jake radio will feature energizing workout music along with motivational content and tips on fitness, lifestyle and longevity
Jake Steinfeld, the creator of “Body By Jake” and one of the pioneers of the fitness entertainment category that gained national popularity in the 1980s and 90s, is back in the game with a new project.
Steinfeld has partnered with iHeartMedia and Universal Music Group to launch “Body By Jake Radio,” a 24-hour fitness-focused digital radio station.
Available starting today for free download on the iHeartRadio app, Body By Jake Radio features an “eclectic range of uplifting and energizing music” designed to serve as workout soundtracks, along with daily motivational messages and tips across fitness, lifestyle and longevity.
“Like I’ve done all my career, we’re bringing something to the radio landscape that’s never been done before — motivation and inspiration inside the fabric of the best music on the planet,” Steinfeld said in a statement following the launch.
credit: Universal Music Group/iHeartMedia
The launch represents an important moment for the fitness and wellness industry in gaining national notoriety on a top digital radio platform.
For Steinfeld, it marks a return to his roots as a popular personal trainer and fitness entertainment icon.
Steinfeld, who originally gained notoriety in the late 1970s and 1980s for training celebrities including Harrison Ford, Steven Spielberg and Madonna, is widely known for his “Body by Jake” brand, which includes workout videos, TV programming and home fitness equipment, all under the “Don’t Quit” motto.
In the 1990s, Steinfeld founded FitTV, a 24-hour fitness television network that was acquired by News Corp in 1997. In the early 2000s, he created ExerciseTV, an on-demand fitness network.
Speaking to Athletech News ahead of the launch, Steinfeld framed Body By Jake Radio as a full-circle moment in his career in fitness, going all the way back to the early 1980s, when he partnered with CNN to launch “The Fitness Break,” which featured Steinfeld performing popular exercise movements in 60-second clips.
Steinfeld credited late CNN founder Ted Turner and late Playboy Magazine founder Hugh Hefner as key mentors in helping him launch his media career.
With Body By Jake Radio, Steinfeld says he’s hoping to recapture the fun ethos of his workout programs in the ‘80s and ‘90s, tailored to a modern audience.
“People are desperate for hope,” Steinfeld told ATN. “My magic sauce is to be able to look into a camera, or talk into a microphone, and make you feel (hope) because it’s how I feel. That’s what I love doing more than anything in the world. All the stuff, all the business ventures, are great, but when I get back to where it all began, it’s basically when I’m talking into the microphone, and it’s one on one.”
He believes this messaging will resonate with modern fitness consumers.
“You can’t buy trust, and you can’t buy authentic,” he said. “I’m one of the last American fitness brands standing.”
Steinfeld told ATN that the music on Body By Jake Radio will feature hit songs from the late 1970s, 1980s and 1990s, along with “incredible tips that make you smile, make you think, give you pause to think about yourself.”
“Our tagline for the platform is ‘Body By Jake Radio, where it’s 72 and sunny every day,’” he said.