00:00 Cleo
At barrier, we make transdermal vitamin patches. So you apply them to your skin and they deliver the ingredients transdermally through the skin into the bloodstream, bypassing the digestive tract entirely. So no swallowing, um, no chewing, and just peel, stick and put them on.
00:15 Speaker B
is the benefit of the patch, Cleo, is it is it um convenience? Is it like if you do it people stick with it, adherence? Like what are the benefits?
00:27 Cleo
All of the above. Yeah. So for a lot of people, um starting a supplement routine is hard because they don’t like swallowing pills or they don’t like all the rules associated with them to make it work, right? You have to have breakfast in the morning or take them at the same time every day. Um for other people, it’s convenience. They just can’t remember to take their vitamins and putting on a patch is easy. You can stick it and forget it.
00:53 Cleo
But I think the most interesting is the adhere adherence because 98% of people start a supplement routine but less than 40% can maintain it. And this product doesn’t look clinical, it doesn’t look like a medical product. It brings a little bit of joy into your routine and it makes it a little easier to remember to do something when you enjoy doing it.
01:14 Speaker B
You know, does the patch, does it work as well or even maybe better, Cleo, than sort of the normal traditional supplement and vitamin? Like what what is the science and the research say?
01:25 Cleo
Sure. Yeah, I mean it it all depends on the quality and the standards of the product itself. So our product is made in an MHRA registered facility in the UK. It is a medical device everywhere but the United States. And we only use ingredients that are shown to work in this delivery method. Even if there’s a really popular ingredient and everyone’s asking for it, if it’s not going to be equal to or more so effective in a patch, we just won’t do it.
01:49 Cleo
So with our products, um you are getting equal to or better than absorption. And there are a lot of people who just can’t absorb pills. You know, they might have had gastric surgeries, they might have leaky gut syndrome, a number of reasons. Um so this might be a superior solution for for people in those cases or just another tool in your wellness toolkit.