Charli XCX and YSL Beauty have debuted a new partnership that will see the pop star herself acting as the. brand’s newest brand ambassador in the United States. The partnership is being kicked off with a campaign that sees the artist herself pairing pin-sharp makeup looks with decidedly edgy clothing styles as a nod to the evolving needs of the category. These polarizing details respond to the changing nature of the luxury beauty market that no longer just calls for precision makeup styles, but also personality and expression.
The Charli XCX and YSL Beauty partnership will start by putting the brand’s Skin Affair Soft Glow Cushion Foundation in the spotlight to stay true to the company’s roots, but also embrace the requirements in the beauty market.