Continuing its expansion in the world of fitness racing, premium performance backpack and luggage brand Built For Athletes has launched a new product in collaboration with HYROX ELITE 15 athlete, coach, and brand ambassador Jake Dearden.
The Jake Dearden x Built For Athletes Backpack is designed to meet the demands of elite training, travel, and competition. According to Built For Athletes, it combines Dearden’s required features with new innovations focused on organisation, durability, and all-day performance.
Since joining Built For Athletes as an athlete and ambassador in 2024, Dearden has grown alongside the rapid rise of fitness racing, establishing himself as one of the sport’s leading athletes. During that same period, Built For Athletes has continued to strengthen its presence within the endurance and fitness space, becoming a recognised brand across training facilities and international competitions.
The launch is seen to represent the next stage of the ambassador relationship, combining Dearden’s experience as an elite competitor with the commitment of Built For Athletes to create products built for performance.
Constructed using a new waterproof matte fabric developed specifically for this launch, the backpack looks to combine durability with functionality. Features including waterproof zips, a redesigned padded back panel, labelled compression cubes, a ventilated shoe compartment, oversized bottle holders, and dedicated internal storage were all designed to support athletes through training, travel, and competition.
Jake Dearden said “Built For Athlete’s backpacks have been a huge part of my everyday training, travel, and competition routine. I’ve trusted their products for years, so being able to work together on a backpack felt like a natural next step. We wanted to create something that genuinely supports performance while still being practical enough for everyday use, supporting my training schedule whether that’s marathon preparation, fitness racing, strength training, or any other discipline, as well as travel.”
Danny Costello, CEO at Built For Athletes, added “Jake embodies everything Built For Athletes stands for, discipline, consistency, and performance. As both a top HYROX athlete and long standing ambassador for the brand, he brought invaluable insight into the development process.”
Key features of the backpack include:
Waterproof matte fabric and waterproof zips
New padded back panel for comfort and support
Labelled compression cubes for gear organisation
Large hook and loop patch panel for personalisation
Stitched laser-cut MOLLE construction
Dedicated padded 17-inch laptop/device compartment
Dual XL bottle holders
Adjustable sternum straps for added stability
Built-in ventilated shoe compartment
Waterproof lined lower front pocket for wet gear
Multiple internal storage compartments
Ergonomic airflow back panel
YKK Japanese zips and trims
Load tested to carry 20kg+
The Jake Dearden x Built For Athletes Backpack is available to buy online for £199.99.