June 4, 2026
Science-backed betalain supplement recognized among industry-leading innovations redefining athletic performance and recovery
CHICAGO, IL — June 4, 2026 /ENDURANCE SPORTSWIRE/ – Sur Nutrition today announced that its flagship product, AltRed®, has been named a finalist in the Sports Nutrition Product of the Year category at the 2026 NutraIngredients USA Awards. The recognition places AltRed among a select group of industry-leading products advancing innovation, efficacy, and consumer relevance in sports nutrition.
AltRed joins a competitive field of finalists recognized for delivering measurable performance benefits backed by strong scientific evidence, commercial viability, and product differentiation.
Recognizing Excellence in Science-Driven Nutrition
The NutraIngredients USA Awards, now in its ninth year, are widely regarded as one of the most respected honors within the dietary supplement and functional nutrition industry. Organized by NutraIngredients-an authoritative global publication covering the nutrition sector-the awards celebrate breakthrough achievements across ingredients, finished products, and companies shaping the future of health and performance.
Finalists are evaluated by an independent panel of experts based on criteria including scientific substantiation, product efficacy, innovation, market relevance, and consumer impact.
Being selected as a finalist signals a high level of credibility and positions brands among the most trusted and forward-thinking leaders in the industry.
A New Standard in Sports Nutrition Supplementation
AltRed represents a category-defining approach to performance supplementation. Rather than relying on traditional nitric oxide boosters such as dietary nitrates or L-citrulline, AltRed is formulated around a patented betalain extract derived from red beets-targeting performance through enhanced oxygen utilization, reduced oxidative stress, and improved endurance capacity.
Each capsule delivers a clinically validated 100mg dose, standardized to contain 25% betalains, reflecting findings across an expanding body of human research.
Unlike conventional pre-workout formats, AltRed is designed for sustained performance and recovery support. Clinical and field data indicate benefits including improved oxygen delivery to working muscles, reduced fatigue, faster recovery, and enhanced aerobic efficiency.
The product is certified by Informed Sport and independently tested through Eurofins, reinforcing Sur Nutrition’s commitment to quality, transparency, and athlete safety.
Leadership Perspective on the Recognition
“What sets AltRed apart is not marketing – it is the depth of the evidence behind it,” said Luke Karban, Director of Strategy at Sur Nutrition.
“We are one of the only sports nutrition companies that can point to multiple double-blind, placebo-controlled studies conducted on the finished product at the exact commercial dose, replicated across competitive runners, triathletes, and cyclists at respected research institutions. That did not happen by accident. It happened because we made a deliberate decision early on to invest in rigorous science before we invested in scale.
This recognition validates that approach. Our commitment going forward is the same as it has always been: let the research lead, and build products worthy of the athletes who trust them.”
Built for Athletes, Backed by Science
“One tiny size-3 capsule, 100mg-smaller than most vitamins-delivers at least the same nitric oxide benefits as consuming up to three liters of beetroot juice,” said Mike Lockwood, Director, Product Line.
“No mixing, no refrigeration, no pre-race stomach load. Just the science, in the most athlete-friendly form we could make it.”
Advancing Plant-Based Performance Support
AltRed reflects a broader shift toward scientifically validated, plant-based performance solutions. Betalains, naturally occurring phytonutrients in beets, have been shown to support oxygen delivery, reduce oxidative stress, and enhance recovery, offering a differentiated pathway to improved exercise performance.
With its focus on sports nutrition supplement innovation, betalain supplement development, plant-based performance support, exercise performance, and recovery, AltRed represents a next-generation approach aligned with evolving athlete demands.
About Sur Nutrition
Sur Nutrition is a science-driven sports nutrition company dedicated to developing evidence-based, plant-powered supplements for athletes and active individuals. Rooted in a commitment to quality, clinical validation, and real-world performance, Sur bridges generational agricultural expertise with modern nutritional science to create products that support endurance, recovery, and long-term health.
From formulation through manufacturing, Sur Nutrition prioritizes third-party testing, clinically validated dosing, and ingredient traceability-ensuring every product meets the highest standards of quality and efficacy.
Looking Ahead
Winners of the 2026 NutraIngredients USA Awards will be announced on July 13, 2026, during an awards ceremony in Chicago.
As Sur Nutrition continues to expand its product portfolio and deepen its investment in clinical research, the recognition of AltRed reinforces the company’s long-term mission: to lead the future of sports nutrition through science.
Media Contact
Sur Nutrition
Attn: Communications Team
Email: info@sur.co
Website: Visit Sur Nutrition