Recent happenings and releases in the world of K-beauty include a viral sunscreen by Beauty of Joseon, K-pop Demon Hunter’s Arden Cho showing off a naturally polished make-up look, and the distinctive scents of fragrance brand SW19. Read on for these and other trending products worth checking out this month.
AP Beauty
AP Beauty’s M.D. Dual Repair Lift Cream. Photo: Handout
Those looking to achieve a defined, sculpted face might like to try AP Beauty’s M.D. Dual Repair Lift Cream, the brand’s most celebrated product. It contains a blend of key active ingredients, including AP’s patented PDRN (Patented Dual Repair Network) and Exyone, which is designed to replenish and tighten the skin.
Arden Cho’s soft glam
Arden Cho at the Fashion Trust US Awards 2026 in April, in Los Angeles. Photo: FilmMagicArden Cho, who is the speaking voice of Rumi – the lead character in Netflix’s hit animated film K-pop Demon Hunters – rocked soft glam make-up, featuring black winged eyeliner and a touch of pink eyeshadow along the lower lash line, to the Fashion Trust US Awards in April. Celebrities are drawn to this particular style because it looks quite effortless and strikes the perfect balance between a barefaced complexion and heavily contoured make-up. Cho added the finishing touch to her appearance with a sleek wet hairstyle, another beauty trend currently popular with Hollywood A-listers.Kaja Beauty
Kaja Beauty Bento Bouncy Shimmer Eyeshadow Trio in Chocolate Dahlia. Photo: Handout
Kaja’s Beauty Bento Bouncy Shimmer Eyeshadow Trio in Chocolate Dahlia (the brand name translates to “let’s go” in Korean) is perfect for travelling with its stackable compacts containing blendable cream-to-powder formulas that can be carried around as one interlocking unit. Available at Sephora.