What happens when you combine retail with holistic wellbeing? You get GiftMeSoul, Beacon’s newest wellness destination. Located on Main Street, the boutique invites visitors to discover meaningful products, explore emerging wellness practices, and feel inspired to live intentionally while connecting more deeply with themselves and those they love.
Behind the Boutique
Founder Elisabeth Noel Jones wasn’t simply looking for a new retail venture when she opened GiftMeSoul in July. “GiftMeSoul was born from a time of deep personal transformation, when life’s challenges opened the door to a new way of seeing and being,” says Jones.
With a background in fashion retail and a lifelong curiosity for the metaphysical, Jones merged her deepening spiritual path with her professional expertise to create GiftMeSoul. “After years in luxury retail, I felt called to create something more personal: a place where beauty, spirit, and purpose come together,” she says.
Now, one year after her move to the Dutchess County town, Jones is putting down roots for the next chapter of her life. “When I moved to Beacon, I envisioned a space where people could slow down, reconnect with themselves, and discover meaningful treasures that uplift, inspire, and support them wherever they are on their journey,” says Jones. “GiftMeSoul is an invitation to explore and connect.”
From Website to Riverside
While the Main Street shop is GiftMeSoul’s first brick-and-mortar location, the brand began its journey in 2020 as GiftMeChic, an online gifting platform that introduced consumers to thoughtfully sourced luxury gifts, artisanal home décor, gourmet offerings, and other exclusive finds.
“Before my spiritual awakening, I ran a gifting website called GiftMeChic,” says Jones. “Over time, it no longer felt aligned with who I was becoming, so I rebranded it as GiftMeSoul.” More than just a rebrand, Jones was able to expand her original vision into a physical destination where curated retail, wellness, and community intersect.
What’s in Store
Inside the Beacon boutique, customers can browse a handpicked selection of spiritually centered gifts, fragrances, crystals, jewelry, books, and assorted plant-powered edible items, with brands like Apothia, Cast of Stone, Her Highness, Papaya, and Verve Culture all in stock.
“I’m personally excited about our legal, plant-powered edible brands that promote healing from within: KA! (kanna), Microjoy (functional mushrooms), Plant People (functional gummies), and The Pathfinder (a hemp and root non-alcoholic spirit), just to name a few,” says Jones.
Along with products, GiftMeSoul offers an intimate wellness sanctuary tucked behind the retail floor. Inside, visitors can try the Morphus Journey Lounge Chair — a scientifically engineered experience designed to combine therapeutic vibration, targeted light immersion, and a wide variety of curated soundscapes. Jones personally leads guided sessions in the chair, each beginning with a one-on-one consultation and concluding with a brief integration conversation that helps guests carry their insights into everyday life.
Jones reiterates, “it’s important to me that every product in GiftMeSoul is high vibe and promotes positive energy. I want customers to feel hugged from the moment they walk in until the moment they leave.”
Down the Road
While GiftMeSoul is just getting started, the Beacon space is already gearing up to launch evening events in store, including panel discussions and informational Q&A talks centered around the various modalities of healing, wellness, spirituality, and plant medicine.
“My hope is that GiftMeSoul becomes the hub for elevated wellness and spirituality in Beacon, a place where customers and clients feel safe, welcome, and cared for,” says Jones. “Dare I say, ‘A beacon in Beacon.’”
GiftMeSoul is located at 544 Main Street in Beacon.
Related: Best of Hudson Valley: Shopping and Services in 2026