Golloria George, a leading beauty and lifestyle digital creator, has signed with UTA for global representation in all areas.
UTA said it will work to secure opportunities for her across digital media, brand partnerships and strategic business ventures. Golloria has more than 3.3 million followers on TikTok, over 1.1 million on Instagram and nearly 500,000 on YouTube.
The signing marks continued momentum for Golloria, reflecting her growing influence in the beauty sector and coming after her recent campaign with Summer Fridays to amplify the brand’s new lip combo kits.
Originally from South Sudan, Golloria and her family moved to the U.S. when she was young and now resides in Austin, Texas. She has said that her experience navigating the beauty industry, where she rarely saw herself represented, has shaped her perspective and informed her approach to beauty and inclusivity.
While balancing college and two full-time jobs, Golloria began sharing “Get Ready With Me” videos and product reviews centered on deeper skin tones. In April 2024, her TikTok video about the darkest shade of foundation from cosmetics brand Youthforia — which she criticized as akin to black paint — went viral. (The company dropped the product and issued an apology; Youthforia closed down last year.)
Golloria was named to the 2026 TikTok Discover List of creators around the world to watch. Asked by Variety to describe herself in three words, she said: “Unapologetic, Black and beautiful.”
Beyond beauty, she is expanding into modeling and entrepreneurship while continuing her advocacy work supporting refugee communities, increasing access to clean water in Sudan, and advancing educational resources.
Golloria was not previously signed with a talent agency. She continues to be represented by UTA-owned management firm Digital Brand Architects and ICON PR.