As a beauty editor, I test a lot of products. Between new launches landing on my desk, make-up artists insisting I try a new formula they’re loving and the sheer volume of products that come with the territory of working in beauty for nearly 15 years, my bathroom shelves are in a constant state of rotation.
And while I genuinely love trying new things – there’s a big difference between a product that’s nice to test out for a feature and one that becomes part of your everyday routine.
One of the questions I’m asked most, both in real life and via my Instagram DMs, is what I actually use myself. Not just what I’m testing for work or what’s trending on TikTok, but the products I genuinely come back to and repurchase. And I get it – with every product seemingly having its “viral” moment and every launch promising transformative results, it can be difficult to know what’s genuinely worth your money.