From the boardroom to the altar, the co-founder of e.l.f. Cosmetics is trading beauty products for a life of prayer.
According to ABC 7, Scott-Vincent Borba, 52, is about to be ordained as a Catholic priest. He is currently a deacon and seminarian at St. Patrick’s Seminary in Menlo Park, California, who is set to take his vows in his hometown of Visalia on May 23.
“I have never been happier in my life,” Borba told the outlet. “Once I started to reorient myself, recalibrate myself with God’s help to the focus to Him, the joy started coming.”
Borba founded the vegan, budget-friendly makeup brand e.l.f. Cosmetics (which stands for “Eyes Lips Face”) with father and son Alan and Joseph Shamah in 2004.
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But in 2019, he shocked the industry by announcing he was walking away from corporate life. He didn’t just quit e.l.f, he liquidated his assets and donated his makeup fortune to charity.
Reflecting on his time in the spotlight, Borba didn’t hold back. “I was vapid. I had a perversed life,” he admitted to CBS 47 at the time. “I got sucked into the Hollywood lifestyle… I was a poster boy for luxury.” He confessed that he felt he was essentially “selling his soul” for worldly riches while living only for himself.
Borba further told ABC 7 that he always felt connected to religion as a child but hid his religious side for the company’s success. Once he hit his 40s, he revisited religion again after experiencing a “sudden loss of joy.”
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