For years, Gwyneth Paltrow was the all-American movie star who everyone loved. Then she became the lifestyle maven who everyone loved to hate.
In 2008, Paltrow founded Goop, a wellness empire that centers around beauty tips, being your best self, and having lots of disposable income. It’s not everyone’s cup of anti-oxidant tea. But there are now enough die-hard Goopers to fill the brand’s first-ever Wellness Summit. It sold out in weeks. And VICE News got a ticket.
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