Photo Credit: Spotify
Spotify announces a broad-content partnership with Peloton to integrate fitness content into a new category on the digital streaming platform.
Spotify has teamed up with Peloton in a broad-content partnership to integrate fitness into a new “Fitness” category on the digital streaming platform. The deal includes over 1,400 on-demand classes across eight categories: Strength, Pilates, Barre, Yoga, Stretching, Meditation, Floor Cardio, and Outdoor Running/Walking.
Access to new “Fitness” content will be restricted to Spotify Premium subscribers, and the functionality is launching in most markets where Spotify is available. So far, classes are provided in English, Spanish, and German. Content will be added to the library on a recurring basis.
Notably, the library focuses on floor-based and outdoor workouts that do not require proprietary Peloton hardware, such as bikes or treadmills. This content will only be housed within the new dedicated Fitness category alongside Spotify’s existing video and audio ecosystem.
For Peloton, the move is intended to establish new revenue streams and increase brand exposure in international markets. For Spotify, the partnership expands the platform’s utility beyond music, podcasts, and audiobooks into the digital wellness and video-instruction sectors.
“We’ve always believed that the best workout is the one you actually do, which is why accessing world-class fitness content should be as easy as tuning into your favorite Spotify playlist. With this partnership, we are instantly activating a global footprint that makes the magic of Peloton accessible to Spotify Premium subscribers anywhere,” said Peloton’s Chief Commercial Officer, Dion Camp Sanders. “As we continue to forge a path deeper into wellness, our work with Spotify is just our latest move to expand our reach and capture new revenue streams through Peloton’s unmatched experience, content, and instruction.”
“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, VP, Global Head of Podcasts, Spotify. “But listening was only the beginning. Today, we are expanding Spotify to become a true daily wellness companion. By bringing Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time—it’s where you go to build momentum, improve your wellbeing, and get more out of every day.”