Amazon’s Summer Beauty Event is finally here. We’ve rounded up the best deals based on price history research and our editors’ recommendations—including popular picks from brands like Dr. Barbara Sturm and Olaplex. The sale is also a great time to shop for beauty devices, haircare staples and skincare essentials, with many prices among the lowest we’ve seen this year.
During the Amazon Summer Beauty Event, save on editor-approved skincare, makeup and more.
Illustration: Forbes / Photos: Retailer.
Through May 10, new deals will drop daily on cult-favorite products, like the Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant for 25% off and the Biodance Hydro Cera-nol Real Deep Masks—now 20% off for a pack of four. Below, find our list of the 35 best Amazon beauty deals worth shopping so far, including some of our favorite expert-recommended products.
The Best Deals From Amazon’s Summer Beauty Event
Best Deals During The Amazon Summer Beauty Event
Olaplex’s styling cream smooths hair, hydrates it and reduces breakage. Suitable for all hair types and textures, the anti-frizz smoother also provides heat protection up to 450-degrees Fahrenheit and is humidity-resistant.
Why It’s A Good Deal: This is the lowest price we’ve seen the Olaplex No. 6 Bond Smoother drop to since December.
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If you’re looking for a multitasking eye serum, consider this top-rated option from Elemis. The serum targets fine lines, adds hydration and firms the skin. Reviewers enjoy its lightweight feel and the fact that it doesn’t cause any greasiness or heaviness under their eyes when they apply it in the morning and at night.
Why It’s A Good Deal: This eye treatment matches the lowest price we’ve seen in the past three months.
After consulting with experts, our beauty team named this the best body cream for dry skin. This thick yet fast-absorbing cream has ingredients like colloidal oatmeal, shea butter and allantoin to soothe the skin, moisturize it and protect your skin barrier.
Why It’s A Good Deal: This matches the best price we’ve seen for this editor-approved cream.
These overnight sheet masks intensely hydrate the skin, soothe irritation and strengthen the skin barrier. Not only do I love how calm, moisturized and dewy my skin looks and feels after wearing them, I love how easy they are to put on.
Why Its A Good Deal: This is the second best price we’ve seen for these masks in 2026.
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If your damaged strands need a little extra care, Virtue’s Healing Oil may be of service. The lightweight, non-greasy oil surges strands with shine, softness and hydration to begin the repair process.
Why Its A Good Deal: This is currently matching the lowest price we’ve seen for this hair oil in 2026.
Assistant deals editor Jordan Thomas loves incorporating this liquid exfoliant into her nighttime skincare routine because it’s gentle on her sensitive skin and effective at improving tone and texture. The pore-minimizing toner uses salicylic acid to exfoliate the skin and clear pore congestion, while ingredients like green tea soothe irritation and reduce redness.
Why It’s A Good Deal: This 25% off deal is the best price we’ve see this year on Amazon for the cult-favorite liquid exfoliant.
This non-comedogenic (meaning it won’t clog pores) cream makeup stick adds a pop of color to both your lips and your cheeks. Its hydrating and nourishing formula is easy to blend and build-up for more intense color payoff if desired. Plus, one can last you a long time as you can roughly get 1,000 swipes per stick.
Why It’s A Good Deal: At $19.20, this is the best price we’ve seen Milk Makeup’s Lip + Cheek Stick drop to so far this year.
Our pick for the best luxury hair dryer is the Dyson Supersonic Nural because it offers quick and versatile styling, and has intelligent features that protect hair and scalp health. The lightweight and quiet hot tool comes with five attachments to meet the needs of multiple hair types, textures and desired styles.
Why It’s A Good Deal: This matches the Nural’s lowest price ever—a low the luxury hair dryer just hit earlier this month.
Celebrity aesthetician Alexandra Wagner recommends this lip balm—it’s nourishing, has a glossy finish and it’s convenient to carry around for reapplication. Although it’s currently available in 10 variations, only two shades are discounted at the moment.
Why It’s A Good Deal: We haven’t seen this lip balm drop any lower than this so far in 2026—and it’s just $2 shy of the low we saw over Cyber Week last year.
This vegan formula uses ingredients like vitamin C, vitamin E, hyaluronic acid and anti-inflammatory MSM (methylsulfonylmethane) to help brighten, rejuvenate and reduce hyperpigmentation in your skin. The wallet-friendly price (even when it’s not on sale) makes it an especially good option for beginners.
Why It’s A Good Deal: This discount matches the best price we’ve seen this year for the formula.
L’Oréal Paris Infallible Matte Resistance Liquid LipstickShop At Amazon
This L’Oréal lipstick checks off a number of boxes for a daily go-to lip: It’s lightweight, long-lasting and affordable. It uses a hyaluronic acid formula that hydrates your lips and leaves them with a “powdery matte texture that lasts without smudging, flaking or transferring onto clothing or the lid of your latte,” says beauty writer Molly Calhoun.
More Of The Best Deals: Skincare
“These toner pads are gentle on my sensitive, rosacea-prone skin,” says Forbes Vetted assistant managing editor Rebecca Rodriguez. “Since I’ve started using them, my skin is brighter and my pores are practically non-existent.” That’s because the pads are soaked in a formula containing a polyhydroxy acid (PHA), which is a gentler alternative to the acids in the original Medicube Zero Pore Pad.
Why It’s A Good Deal: This matches the lowest price these toner pads have dropped to on Amazon.
More Of The Best Deals: Makeup
Using botanical oils, shea butter and a lanolin alternative, this lip oil nourishes and moisturizes your lips while ensuring a high shine and glossy finish. It’s available in multiple shade options with each being pigmented enough to add a flush of color.
Why It’s A Good Deal: This matches the best price we’ve seen for this top-rated tinted lip oil.
More Of The Best Deals: Haircare
Moroccanoil’s Luminous Hairspray is a lightweight, flexible spray that adds shine and combats frizz without leaving behind a sticky residue. This hairspray is available in three holds: medium, strong and extra strong. Medium is recommended for those looking to achieve soft, natural styles, whereas its other options are recommended for sleek styling and updos.
Why It’s A Good Deal: We haven’t seen the price of this hairspray drop any lower in years.
Frequently Asked Questions (FAQs)
What Is The Amazon Summer Beauty Event?
The Amazon Summer Beauty Event is an annual sale featuring beauty and wellness deals from top-rated brands. This year, you’ll find major discounts on favorites like Dyson, Charlotte Tilbury, La-Roche Posay and Ouai, to name a few. Offers will vary throughout the event, with a mix of category-specific promotions and product-specific markdowns. The sale is open to everyone, but Prime members enjoy the added perk of fast, free shipping—you can sign up here to take advantage.
When Is The 2026 Amazon Summer Beauty Event?
The Amazon Summer Beauty Event started April 27 and continues through May 10. New markdowns will be released daily, so you’ll want to bookmark this page and check back often to be the first to peruse the upcoming drops.
Can I Trust Amazon Beauty Products?
Amazon is home to a huge selection of authenticated beauty products, but it’s still possible to come across the occasional counterfeit. To avoid purchasing a knockoff, we’ve made sure items on this list are being sold from either Amazon or the brand’s verified storefront—not a third-party seller.
When in doubt, double check that your chosen item is “sold and shipped by Amazon.com” or the brand. We also recommend reading through shopper reviews for any red flags and comparing the product description and packaging with those found on the brand’s official website.
Do Beauty Products Go On Sale On Prime Day?
Yes, Prime Day beauty deals have gotten really good over the past few years. From high-end skincare to cult-favorite hair tools, the discounts tend to run deep across numerous categories. That said, Prime Day typically lasts for a few days—whereas the Amazon beauty sale is live for a full two weeks, giving you plenty of time to shop at your own pace.
When Does Amazon’s Summer Beauty Event End?
Amazon’s Summer Beauty Event ends Sunday, May 10. With just under two weeks left, you can take advantage of some of the best deals on skincare, haircare and more.
What Brands Are Included In Amazon’s Summer Beauty Event?
Amazon carries a wide range of beauty brands, many of which are marked down during the Summer Beauty Event. You’ll find deals on luxury favorites like T3, Kiehl’s, and Sunday Riley, as well as on popular drugstore staples like Cetaphil and Differin.