SIRO Boka Place brings Kerzner International’s performance-led hotel concept to Montenegro, combining fitness, recovery, nutrition and outdoor adventure in a setting where mountains meet the sea
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As wellness travel becomes more structured, Siro is betting that the next generation of luxury hospitality will look less like a traditional resort and more like an outdoor-optimized, fitness-forward program.
Siro Boka Place, located in Porto Montenegro’s Boka Bay, is the second location from Siro, Kerzner International’s fitness and recovery-focused hotel brand. The first opened in Dubai at Siro One Za’abeel in 2024, followed by the Montenegro property in 2025. The brand has already announced Siro Brickell, Miami, its first U.S. destination, which is slated to open in 2030.
“Montenegro shaped the concept from the outset,” Jamie Moore, global director at Siro, told Athletech News. “The proximity of mountains, coastline and national parks naturally lends itself to varied, functional movement, so ‘destination fitness’ was always central here. What we’ve learned since opening is how much guests value that contrast day to day, training in the gym in the morning, then applying it outdoors in a completely different environment later the same day.”
With Montenegro’s peak summer season approaching, I visited Siro Boka Place for a three-night stay to see how the brand’s “built for better” philosophy translates in practice.
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Arrival & Rooms
I flew into Podgorica, Montenegro, a small airport about 90 minutes from the hotel. Tivat Airport is much closer, about a five-to-10-minute drive from the property, but flights to Podgorica were less expensive and had greater availability during the offseason.
Montenegro is widely known as a European summer travel destination, which makes the area quieter outside of the key May-to-August months. Even in March, temperatures hovered around 60 degrees, making for a pleasant, cooler experience. Room rates reflected that seasonality, with offseason prices as low as around $100 per night and peak-season rates closer to $400 to $500.
The hotel lobby immediately signaled that Siro is not trying to operate like a standard luxury resort. The space felt more like an upscale fitness club than a traditional hotel lobby, with a smoothie bar, healthy grab-and-go food, branded workout apparel and fitness accessories. From the same elevator bank, guests could access the rooms, gym and recovery spaces. Because the gym and spa are also open to non-hotel members, the space felt more community-oriented and busier than a typical hotel, even one with a wellness focus.
The rooms at Siro Boka Place are designed around performance as much as aesthetics. There were small but impactful details for a performance-focused traveler, like customizable lighting, a pillow menu and blackout curtains. The corner of the room even had a Swedish ladder and a cabinet filled with workout equipment, including a yoga mat, foam roller, yoga block and other recovery tools. The in-room television also offered guided meditations for morning and bedtime, along with breathwork content.
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A Personalized Stay, From Fitness to Recovery
While many performance-focused hotels give guests rigid structures to kick-start or intensify a wellness routine, Siro leaned into personalization and flexibility. The property can function as a serious performance stay, but it can also be used more casually by travelers who want a luxury trip that does not derail their routine.
“There’s a real mix,” Moore said. “Some guests follow structured programs, whether that’s performance training or recovery-led stays, while others dip in and out more flexibly. What’s encouraging is that even leisure-led guests tend to engage more deeply once they’re here, often combining gym sessions with outdoor experiences or recovery treatments.”
During the stay, I tried offerings that would not be out of place at an intensive wellness retreat, including a personalized nutrition consultation and body composition analysis. But my discussions with the Siro health team were focused more on long-term goals than restriction or overtraining during the trip.
That same philosophy was evident in Siro’s Fitness Lab. The space includes luxury Technogym equipment and a wide range of strength and cardio options. Group classes were similarly varied, from a semi-private reformer Pilates class with a highly qualified, technique-oriented teacher to an interactive group class where an instructor merely monitored the session participants following a workout displayed on a large screen.
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I was also surprised to see the Amp, an AI-powered connected gym device that allows users to follow workouts on their phones while the machine adjusts resistance and offers more personalized strength training guidance.
“It’s about accessibility,” Moore said. “The programming is layered, high-performance options exist, but they sit alongside more approachable entry points. That allows guests to engage at their own level without feeling excluded or overwhelmed, while still maintaining credibility with more advanced users.”
The spa followed a similar philosophy, offering a menu of treatments that could be tailored around relaxation, recovery, performance and longevity. The space included Therabody equipment, red light therapy, sauna and other recovery modalities, allowing guests to build a routine around how they wanted to feel rather than follow a one-size-fits-all itinerary. The massage therapists were highly skilled and attentive to clients’ needs, suggesting potential additional or alternative treatments as well as longer-term approaches to injuries or tightness.
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The Food
Siro Table, the hotel’s main restaurant, was an unexpected highlight.
From a performance perspective, the menu included calories, protein, carbohydrates, fat and other nutritional information, making it much easier to eat intentionally while traveling. I usually have to estimate how healthy a meal is or whether it will fuel my workouts well. Siro Table removed that guesswork, while also serving some of the most delicious nutrition-forward food I have had.
The food was seasonal and locally sourced, which was evident in the abundance of fresh fruit and vegetables available at each meal. The menu ranged from very light options, like the Fuel Broth at around 50 calories, to more indulgent dishes, including the Siro Black Angus Burger at 1,762 calories. There were plenty of options in between, from salmon bowls to seared eggplant steak with octopus ragout. I could not have been less surprised to learn that the hotel had been awarded a Michelin Key.
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The Outdoor Options
The most interesting aspect of Siro Boka Place may be how much of the experience happens outside the hotel.
During the stay, I did a three-hour guided e-bike ride along the coast toward UNESCO-listed Kotor. The tour was the perfect way to get in a low-impact workout while becoming acquainted with Montenegro’s scenery, where deep blue water sits against dramatic mountains. Midway through the ride, we stopped in Kotor to walk through the old town and see the historic sites.
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I also did an afternoon hike in Lovćen National Park, which revealed a very different side of Montenegro. A winding drive from the waterfront up toward the snow-capped mountains offered some of the most beautiful views I had ever seen. Because it was offseason, some of the hiking trails were still affected by snow, so parts of the route had to be adjusted. Still, the experience added important context to the stay, from the region’s history to the hospitality of the local guides and people we met along the way.
That setting is core to how Siro sees the property.
“Bringing in the elements of our destination and its culture into the guest experience is important to us,” Moore said. “Even the group exercise and programs go beyond the inside of the hotel, to outdoor classes, such as yoga on the marina deck or a hike in the mountains.”
The property also has to think carefully about seasonality.
“Montenegro gives us strong seasonal contrast, so programming flexes accordingly,” Moore said. “Summer naturally leans into water-based and coastal experiences, while shoulder and off-peak seasons shift more toward hiking, cycling and indoor performance and recovery. The goal is consistency in experience, even as the environment changes.”
The Business of Wellness Travel
As luxury wellness travel becomes more competitive, hotels are looking for ways to differentiate beyond spa menus and healthy breakfast options. Siro’s model is more specific: fitness, recovery, nutrition, sleep and outdoor programming packaged into one hospitality experience.
The concept may also become more relevant as wellness real estate, longevity travel and performance recovery move further into the mainstream. Siro Brickell, Miami will be the brand’s first U.S. destination, bringing the model into one of the country’s most wellness-forward urban markets.
As the brand scales, Siro is focused on enriching the hotel’s offering through innovation and partnerships.
“As we grow, we’re focused on meaningful partnerships with athletes, performance brands and platforms that bring credibility and expertise,” Moore said. “The intention is not just visibility, but to enhance the guest experience, whether that’s through programming, product integration or specialist coaching.”