STROUD-based personal trainer James Hilton took to the stage at this year’s Retirement Living Show at the NEC in Birmingham
He joined sector leaders to discuss the value of exercise in later life.
The day two panel featured experts from across the UK retirement living sector, including Liz Fairbank, care and lifestyle director at McCarthy Stone and Kate Jarvis, wellbeing lead for ExtraCare Charitable Trust.
Mr Hilton, founder of online fitness platform Jim’s Gym, said: “The key to getting people moving more isn’t just talking about health benefits, it’s about creating a brilliant experience that people actually look forward to joining every time.
“At Jim’s Gym, we focus on making fitness fun and social.
“Even online, members can chat to instructors and each other.
“That sense of connection is what keeps them coming back.”
The panel explored how fitness, wellbeing and social activities can support residents’ physical, emotional and social health.
The conversation focused on accessibility, inclusion and the need to keep activities enjoyable and varied.
Mr Hilton also spoke about how his platform breaks down barriers to exercise for older adults.
He said: “Anyone can join from anywhere.
“It’s affordable, friendly and completely accessible from home, which makes it easier for people to stay active without feeling self-conscious or limited by mobility.”
The Retirement Living Show 2025, held in October, is now in its third year and brought together operators, developers, local authorities and sector professionals for two days of panels, talks, and exhibitions.
The focus was on innovation, inclusivity and quality of life within later-living communities.
Mr Hilton said the event was an important opportunity to share how small adjustments can lead to improved wellbeing and happiness.
He said: “It was fantastic to be part of a conversation that recognised how much joy, confidence and friendship can come from simply moving together, in person or online.”
More information is available via the Jim’s Gym website.