Armani Beauty has tapped supermodel Vittoria Ceretti as its new global makeup ambassador, putting her front and centre of a fresh campaign for the brand’s best-known product, Luminous Silk Foundation.
Ceretti is known for her strong runway presence and pared-back, understated beauty style, which aligns closely with Armani’s focus on a polished but natural look. The campaign highlights the foundation’s lightweight formula and soft, skin-like finish that helped it remain a staple in the brand’s lineup.
Ceretti also has a long history with the house, having walked in Armani runway shows over the years. Sharing Italian roots with the brand adds another layer to the partnership, but it’s her decade-long connection with Armani Beauty that really stands out.
She described the appointment as a full-circle moment, saying the brand has been part of her career for years and that she has long admired its consistent, timeless approach to beauty.
The Luminous Silk Foundation sits at the centre of the campaign, a product known for delivering a subtle glow without feeling heavy on the skin.
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