myBrainCo product range (myBrainCo)
Australian supplements brand myBrainCo is partnering with StirlingFildes Plus to leverage the latter’s connections in the pharmacy industry, as it looks to establish a foothold in this sector.
The Melbourne-based brand, founded by Ed Scott, former General Manager of Life-Space Group, is currently present in about 250 health food stores across Australia.
Being present in pharmacies could add to brand credibility and scale up the business, said Scott.
Body Granola by Calbee (Calbee)
Japanese food, snacks and nutrition company Calbee is working with Singapore microbiome firm AMILI to introduce its personalized nutrition service to the Singapore market.
Known as Body Granola, the personalized nutrition service consists of a microbiome gut health test and a personalized granola subscription.
Singapore is Body Granola’s first overseas market. The service, first introduced in Japan in April 2023, is used by more than 50,000 people so far.
Nestlé and NTU Singapore partner to advance research on longevity & women’s health. (Nestlé)
Nestlé and Nanyang Technological University (NTU), Singapore, are planning to establish a joint research lab with shared facilities for data analysis and clinical studies focusing on how nutrition supports longevity and women’s health.
The partnership will examine how targeted nutrition, dietary patterns, and lifestyle factors impact biological processes linked to aging.
Research findings will be used to identify services and solutions to improve health concerns linked to aging, such as metabolic health, mobility, and sleep, as well as the needs associated with menopause.
Savvy – Calm Water (Savvy)
Aussie brand Savvy has released a ready-to-drink functional beverage targeted at reducing stress and anxiety while maintaining mental performance, which also responds to a growing need for menopause support among women.
The product, Calm Water, combines high-dose L-theanine, magnesium, schisandra berry extract, prebiotics, and B and C vitamins to reduce neurological overstimulation, regulate cortisol levels, and relieve physical tension.
Brand founder Mark Curry said this was in response to unmet market gaps in the “functional relaxation” category, where there is a lack of products that help mitigate stress and anxiety while remaining mentally bright and focused.
BioGaia Prodentis Fresh Breath (BioGaia)
BioGaia has launched its probiotic supplement for halitosis and oral health via cross-border trade in China, where the company sees rising demand and significant growth opportunities.
The supplement is made with a combination of two patented probiotic strains, L. reuteri DSM 17938 and L. reuteri ATCC PTA 5289, as well as zinc gluconate, xylitol, and isomalt to tackle halitosis (chronic bad breath) and support healthy teeth and gums.
According to Hok Ting Yau, Regional Director – APAC at BioGaia, one of the main reasons for launching Prodentis Fresh Breath via cross-border trade is due to fast market access and the ability to test response for new products.