According to new research, 64% of Americans believe the nation has a serious “obsession problem,” where people will find anything to obsess over. The poll of 2,000 U.S. adults found over half obsess over food (65%) and health and fitness (55%). Food obsessions include everything from air frying (46%), zero-sugar drinks (45%) and snack foods advertising themselves as healthy (44%). Proteinmaxxing (28%) and fibermaxxing (11%) were also trends that people have noticed. Meanwhile, the study commissioned by Pancho’s Cheese Dip and conducted by Talker Research, found 68% believe America would be a lot happier if people didn’t obsess over their health or over their food. And 77% believe food should be fun.
May 4, 2026