“With the acquisition of 100% of Asquan Group, we are bringing together two highly complementary companies, both in the breadth of their product portfolios and the diversity of their customer bases,” Priscille Allais told Premium Beauty News.
A unique premium packaging offering
The merger, the financial terms of which have not been disclosed, was completed with the support of [Weinberg Capital Partners, which acquired Cosmogen at the end of 2024->https://www.premiumbeautynews.com/en/weinberg-capital-partners-acquires,24927]. It is part of Cosmogen’s strategy to accelerate growth and position itself as a leading global player.
“Asquan offers a broader range of airless solutions, as well as lip glosses, mascaras in pump bottles, and jars, compared to Cosmogen. It also provides a standard packaging range that is particularly popular with brands in the mass and masstige segments, alongside the capability to develop high-quality custom packaging. The breadth of its catalog supports a true one-stop-shop approach. Cosmogen, for its part, is more specialized in applicators, with a stronger positioning in the premium and luxury segments. In practice, we have virtually no overlap in our client bases. This merger will enable us to offer our clients a significantly expanded product range,” continues Priscille Allais.
The new entity brings together nearly 80 employees and generates consolidated revenue of USD 50 million, with operations across Europe, the United States, Asia and the Middle East. Cosmogen&Asquan Group’s client portfolio, which includes LVMH, L’Oréal, Clarins, Caudalie, Puig, Shiseido, Westman Atelier, Huda Beauty, Kayali and Martine, reflects both the diversity of the brand segments it serves and the strength of its international footprint.
“This transaction strengthens our ability to support our clients while preserving their trust, through the constant attention we give them and an uncompromising level of service. The scale we are reaching today is a key lever: it strengthens our industrial footprint, reinforces our expertise and expands our range of solutions. This dynamic primarily benefits our clients and amplifies what has always been our strength,” explains Henri Tinchant, COO of Cosmogen&Asquan Group.
Together, Cosmogen and Asquan on the market, spanning skincare, haircare, makeup and fragrance, combining global solutions with bespoke developments.
“This operation enables us today to become a leading global partner for brands that are themselves global, while further strengthening our environmental and social commitments. I look forward to working closely with Henri Tinchant, whose unique industry experience will be a key asset for the Group,” added Priscille Allais, CEO of Cosmogen&Asquan Group.
A “fabless” model
Beyond the product offering, this merger also reaffirms the agile, fabless model that has driven the success of both companies so far.
Cosmogen&Asquan Group will thus rely on a robust international industrial network combined with strong innovation capabilities, supported by patents, bespoke developments and strategic sourcing.
“We obviously considered bringing manufacturing in-house. But we prefer to remain focused on our expertise: development and innovation,” said Priscille Allais.
For the head of Cosmogen&Asquan Group, this strategic sourcing capability from Asian suppliers with unique expertise makes it possible to combine creativity, performance and speed of execution.