PepsiCo has rolled out a major refresh for Quaker in India, repositioning the brand around clearer nutrition cues, specifically protein and fibre, as consumer preferences shift toward more informed and functional food choices.
The update comes as breakfast habits evolve, with more consumers actively seeking specific nutritional benefits rather than broad “healthy” claims. Protein and fibre, in particular, are emerging as key decision drivers, prompting brands to simplify how they communicate value on pack and in advertising.
Quaker’s refresh focuses on making these benefits more visible across packaging, communication, and consumer touchpoints. The brand is highlighting key nutritional markers, such as protein and fibre content, to make everyday choices easier to navigate in a category often marked by competing health claims.
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“At PepsiCo, innovation starts with a deep understanding of our consumers and the choices they make every day,” said Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India. “The Quaker refresh is a strong reflection of this approach – backed by strong R&D and consumer insight, bringing nutrition-led choices to the forefront in ways that are simple, accessible, and enjoyable.”
The campaign film builds on a common consumer tension—confusion around what matters more: protein or fibre. Set in a busy kitchen, it depicts a woman overwhelmed by conflicting advice before landing on a simpler answer: Quaker oats.
“For over 145 years, Quaker has stood for trusted, wholesome nutrition, evolving with the changing needs of consumers,” said Sriram Iyer, Marketing Director – Quaker, PepsiCo India. “This refresh is about bringing our legacy of trust to the forefront with a sharper, clearer focus on what genuinely powers better mornings with balanced natural protein and fibre.”
The communication leans into clarity over complexity, positioning Quaker as a straightforward option that delivers both benefits without forcing a trade-off—signalling a shift from generic health positioning to more targeted, functional nutrition.
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First Published on May 8, 2026, 18:13:16 IST