London, UK-Wednesday 13th May 2026- Specialist sports communication agency Soapbox has won a retained brief to provide communications and PR support to leading supplementation brand, Ten Percent Club, to oversee their UK press office.
Ten Percent Club, one of the leading nootropic supplementation brands in professional sports, with offices in Nottingham and Dubai, founded by Luke O Reily, work with several professional footballers and athletes, including the likes of Eddie Hearn and Matchroom Boxing. Other footballers have endorsed the products, including Sam Johnstone, Matty Cash, Beth Mead and Maya Le Tissier to name a few.
Soapbox has been appointed to raise awareness of Ten Percent Club’s unique certified Informed Sport electrolyte, hydration, recovery and sleep supplements range. Designed for athletes and mass consumers alike, ahead of the busy summer holiday season press office activity will establish Ten Percent Club as the ‘go to’ natural supplement solution for people who want to take care of their health and perform at their best,
Soapbox will deliver a strategic PR brief for Ten Percent Club building brand awareness and credibility in the UK; educating consumers on the benefits of hydration, sleep and recovery and how it links to performance, encouraging customer sales through generating affiliate PR content.
Soapbox will also raise the profile of the business and utilise key spokespeople to provide commentary around upcoming major sports events and cultural moments.
Luke O’Reilly, Founder of Ten Percent Club, said: “We’re delighted to be working with Soapbox as we continue to grow awareness of Ten Percent Club across the UK. Our mission has always been to create high-quality supplements that support performance, recovery, hydration and sleep, not just for elite athletes, but for anyone looking to perform at their best in everyday life.
“With more consumers becoming conscious of the importance of recovery, hydration and overall wellbeing, we’re excited to work with a partner that understands both sport and culture, and can help tell our story to a wider audience ahead of a huge summer for sport.”
Daniel Apostolos Senior Account Director at Soapbox said: “We’re thrilled to be supporting Ten Percent Club with its UK communications strategy. They have already built an impressive reputation within professional sport, and we see a huge opportunity to expand that awareness amongst mainstream consumers.”
The latest win for Soapbox adds to the agency’s expertise and positioning in the Sport PR and wider consumer sectors. Soapbox currently work with the Matchroom Boxing, Eddie Hearn, Luke Littler, Professional Darts Corporation, Formula E and Red Bull to name a few.