Zurich, Switzerland, May 2026 – Today, Swiss sportswear brand On and LA-based organic grocer and cafe Erewhon announce a multi-year partnership spanning product, community, and culture, launching with a run collection and the debut of the On x Erewhon Wellness Club. The partnership will also feature a co-branded On and Erewhon juice created as a post-run ritual for hydration, replenishment, and recovery.
Celebrating the launch, a vibrant campaign shot at Erewhon’s Manhattan Beach store reframes the everyday grocery run through the lens of movement and performance. Runners move through aisles with the energy and rhythm of a training session, showing how performance and everyday wellness naturally coexist.
Central to the partnership is the launch of the On x Erewhon Wellness Club, a community-led initiative launching in May 2026. The club will engage Erewhon’s wellness-focused community through a series of running, training, and recovery events across LA. Bringing together movement, nutrition, and culture, the partnership creates a new model for grassroots connection.
On and Erewhon will also introduce a co-branded juice, designed to promote recovery post-run and extend the partnership beyond performance and into a holistic wellness experience. Available at all Erewhon locations during the launch, the post-workout juice is designed to promote hydration and muscle recovery, combining mineral-rich golden sea moss and liquid magnesium with turmeric and organic orange juice for a natural source of vitamin C.
The curated run collection combines On’s performance innovation with Erewhon’s uncompromising quality standards. Neutral tones are paired with vibrant orange accents inspired by Erewhon’s in-store palette and organic fresh produce displays. Key styles include the Cloudsurfer Max shoe in black and white, alongside an assortment of apparel, including the Run T-shirt, Performance 2-in-1 Short, Performance Bra, Performance Tight, as well as the Club Premium T-shirt and Club Premium Hoodie.
The On x Erewhon capsule collection launches on May 28, 2026, and will be available globally at On stores and online at on.com.
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Campaign stills here Product images here
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.