The Korean beauty and health retailer Olive Young returned to the CJ Cup Byron Nelson golf tournament in McKinney, Texas, with an expanded K beauty experience. The branded activation included a dedicated zone within the House of CJ activation as well as a standalone concession booth at the seventh hole.
Olive Young engaged consumers at the CJ Cup Byron Nelson golf tournament with sun care products organized by function and formula, a sheet mask library categorized by skincare concerns such as hydration and soothing, UV shield screening experiences, and a skin scan assessment. The inclusion of a skin scan adds a personalized element, helping a visitor who may be unfamiliar with K beauty navigate dozens of options based on their actual skin condition in real-time.
Image Credit: Olive Young