Isla Fisher for It CosmeticsCredit: IT Cosmetics NEED TO KNOW Isla Fisher has teamed up with IT Cosmetics after the brand became one of her go-tos, thanks to products with skincare-driven formulas, including the CC+ Cream Foundation and Confidence in…
If you took a peek at my beauty cabinet, you would see a ton of K-beauty products—but can you blame me? Korean brands seem lightyears ahead of the U.S. in terms of skincare trends, ingredients, and effective formulas. From everyday…
E.l.f. Beauty has promoted Kory Marchisotto to the newly created role of President of Brands. Marchisotto will oversee the development and expansion of e.l.f. Skin, e.l.f. Cosmetics, vegan make-up brand Well People, and singer Alicia Keys’ skin care and make-up…
The Beauty Tech Group has seen a bumper financial year in 2025, driven by a standout performance from its beauty device brands CurrentBody and ZIIP, and from launching its initial public offering (IPO) filing last year. The brand owner reported…
“Injectable peptides could usher beauty and longevity rituals into a new era, but at the moment, we’re flailing blindly in confusion and misinformation,” says Suzanne Scott, global associate beauty director at PR and strategy firm Seen Group. “There simply isn’t…
Its retail strategy follows a similar pattern. The brand is now widely distributed across its own doors, department stores, Sephora, Boots, and Amazon, but the core proposition remains unchanged — a consistency Bi says is deliberate, so consumers are getting…
