The delicious gummy format has seen an explosion in popularity due to its convenience, enjoyable eating experience, and the functionality brands have been able to infuse into it. Most of that functionality has been creatine, at least for brands on the health, nutrition, and performance side of supplements. The colorful wellness company More Nutrition is about to do something different with gummies, bringing a bit of gut health and digestion to the format.
Announced this week and hitting the market in the very near future from the hugely successful More Nutrition is Biotic+ Gummies. As the name suggests, the upcoming edible supplement puts a sizeable 2.7 billion CFUs of multi-benefit probiotics into delicious peach and strawberry flavored gummies, without any added sugar. Just like creatine and any other gummies, you throw down a serving of the tasty candy-like pieces and get the benefits; it’s that easy.
For that 2.7 billion CFUs of probiotics, you’ll need to consume two gummies, which also come with some soluble fiber. It’s a great addition to the More Nutrition catalog, not just because it’s in the health and lifestyle direction it typically plays in, but the format is appealing to more general audiences, right in line with the marketing and approach the brand takes.